Shotgun Copy

eCommerce email made easy

Set your sales on FIRE with red hot email copy. Save time, energy and stress with automated emails that SPARK your customers into action.

So, what's the deal with email?

By 2023, it’s estimated that a huge 347.3 billion emails will be sent each and every day. 

You’ve just hit send and already you face a massive battle to get your email opened when it lands in your customer’s inbox.

To stand out from your rivals, be different. Make your eCommerce emails arouse curiosity, and ooze personality. Use simple, clear, engaging content to increase profit, grow your business and keep your customers coming back for more!

Frequency is your friend.

The more you keep in touch with these customers, the more trust you’ll build, the more likely they are to buy from you. And because you never know exactly when they’re ready to buy, it’s crucial to offer them the chance to with every email you send.

Who’s behind this email wizardry then? Head on over to the About page to find out more…

The essential selection

This trio of must-have, day zero emails will grow your brand.

Confirmation (double opt-in)

A simple email with one purpose: to get your subscribers to confirm their details are accurate.

Subscribers are waiting on this email after signing up to your list so don’t delay, make sure they receive it, pronto.

Welcome series

The email welcome series is an important, evergreen asset which sells for you 24/7.

One of the first emails your subscribers will receive from you. Make it exciting, tell a story and lay the foundations for your relationship. Importantly, steer them towards what you’re selling. 

abandoned cart

A huge opportunity to personalise an email to your customers based on what they left behind in their cart.

And crucially, a unique moment to upsell complimentary products or alternatives. Don’t let those customers slip away. 

Email has the highest ROI of any marketing channel available. Make it work for you with automation, segmentation, personalisation:  the fundamentals of profitable email for eCommerce.

What to expect when working with me:

How I work

It's good to talk

Initially, we'll have a chat to determine what you need and why you need it. I'll ask you about your business, budget, any deadlines, and we'll see if we're a good fit.

The plan

Armed with several pages of enthusiastically scrawled notes and a clear idea of what you'd like, I'll now slope off to my man cave and get you a firm quote. Working to your choice of either a Shotgun Copy package, or a more bespoke arrangement.

Wealth and happiness

Much tea has been consumed, dozens of biscuits eaten, and now it's time... Hot and fresh out the kitchen, your copy is ready to hand over. Subject to any pre-agreed revisions, we can get ready to complete our business together and look towards future opportunities, all the while basking in your success. Hurrah!

The word on the street...

"Andy, thank you so much for your help and professionalism. You've provided huge peace of mind and freed me up to work on other parts of my business. That time is invaluable."
Albertine Ahmadi -